10 Tips for Choosing the Best Domain Name for Your Business

10 Tips for Choosing the Best Domain Name for Your Business

Did you know that the number of registered domain names grows by 2.4 per cent year on year?

Are you starting a new business? Or, are you transferring your current business to online? Or even, are you setting up a personal blog?

You’re going to need a website anyway. One of the first things you need to do when setting up your website is choosing a domain name.

Your domain name is really important. It’s not a decision that should be taken lightly. You need to think carefully about the best domain name for you.

Before you buy the first website domain that comes to mind, check out our 10 tips for choosing the best domain name for your business. Let’s dive in!

1. Keep It Simple

A simple domain name is one that is easy to type.

You need to avoid any slang that could confuse people. That means don’t use “4” for “for” and “2” for “to”.

Don’t use any words that have multiple types of spelling. For example, is the spelling “advisor” or “adviser”? It depends!

Also, avoid any words that have different spellings in British and American English. For example, “color” and “colour”. This way you can reach out to an even bigger audience with your name.

A simple domain name is short and sweet.

People might find it difficult to find your website if you have a long and complicated domain name.

2. Make Use of Keywords

Although SEO (search engine optimization) trends may be constantly changing, you don’t have the luxury of changing your domain name whenever you want.

That’s why it’s important to make sure your domain name accurately describes what your business does. What kind of services do you provide? What are the values and principles of your business?

If you’re a furniture design company, you may consider the domain name “furnituredesigncompany.com” or “furnituredesigner.com”.

3. Your Location Matters

If your company is based in a specific location, you may consider including the place in your domain name too.

A user searching for a furniture designer in Chicago is probably going to discover your business if your name is “chicagofurnituredesign.com”.

4. Don’t Use Hyphens and Numbers

You need to be able to yell your website domain name and be immediately understood. You don’t want any questions about spellings or anything else.

That’s why you need to avoid the use of numbers and hyphens in your domain name. If you have the number “3” in your name, this raises the question about whether it’s the spelling “three” or the number “3”. People may even confuse it with the word “free”.

The same goes for hyphens or dashes. They only add confusion.

However, if your brand name includes a number already, you can simply register multiple variations of your name. This way you cover all the bases.

5. Stand out From the Crowd

There are nearly 2 billion websites on the internet. This means you have to stand out from a huge crowd.

That’s why it’s important to have an eye-catching and flashy domain name that stays in people’s minds.

6. Do Your Research

Now you have come to the research part.

You may have a really great domain name idea, but if it’s already trademarked, copyrighted and used by another website, you’ll have to go back to the drawing board. If you go through with the domain name anyway, you could find yourself with costly legal fees.

By doing the required research, you can ensure your domain name is viable.

7. Choose Your Domain Name Extension

Your domain name extension is a suffix that comes after your name. You should know that over 75 per cent of websites use the “.com” extension. The next most popular name is “.net”, which makes up 10 per cent of the websites.

Although there are definitely SEO advantages to picking the “.com” extension, it also depends on your company. There are a number of other extensions that are specific for different industries and companies.

For example, “.co” is used for an abbreviation of the company. You can also select “.org” if you’re a non-commercial organization or charity.

8. Protect Your Brand

Your brand name is your identity. Once you select your domain name, you need to protect yourself by buying multiple variations of the same name.

You may choose to purchase both the “.co” and “.com” for your website. You may also purchase the misspelling of your name.

This way you ensure that your customers are always directed to your website. You don’t want your competitors directing traffic elsewhere.

9. What are you Waiting for?

Did you know that every minute on the internet over 70 domain names are purchased online?

That means you can’t waste too much time. You have to act quickly to make sure you get the domain name you want.

You never know when someone else is going to purchase one of your ideas. If you have a brand name in which the domain name is already purchased, you could find yourself with a difficult financial decision to make.

10. If You’re Still Struggling

If you’re still struggling to come up with the best domain name for your website, you can always use a domain name generator.

Sometimes, a domain name generator gets your creative juices flowing and allows you to brainstorm ideas. Check out our domain search tool now!

What’s the Best Domain Name for You?

Your domain name is really important for improving brand awareness and boosting your SEO results.

You can’t afford to leave your domain name any longer. Follow our top 10 tips for choosing the best domain name for your company.

Do you have any other tips or advice for picking a domain name? Get in touch with us by leaving a comment below!

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