Google Trends is an invaluable tool for marketers that allow a blog or article to get an immediate boost in traffic.
If Google Trends isn’t part of your SEO strategy, it may be time to reaccess your strategy drastically.
Do you want your audience to devour your content and be eagerly awaiting your next blog post? This can be your reality if you take SEO to the next level by utilizing the right tools.
This versatile tool recognizes what search terms are most popular in any particular country, over time. Along with several other robust features, it opens up doors you didn’t even realize existed.
Keep reading if you’re ready to discover how to use Google Trends to your full advantage.
1. Stay on Top of Trending Topics
Not only does Google Trends give a preview of what the hottest trends are, on the main screen, but it enables you to explore stories on varying subjects that are trending right now.
You’ll never have writer’s block again if you use this tool; you’ll always know what is trending and what your people in your industry are interested in reading about.
It’s truly a game-changer for marketers and content creators globally.
2. Establish Your Core Keywords
Every website should have fundamental keywords that become the backbone of your keyword strategy. You can use this tool to find phrases that are relevant to your business to start with.
This works especially well for local SEO. If you’re a roofer in Birmingham, UK, it would make sense to make a key phrase something like “Birmingham Roofers.”
After you establish a few key phrases, it’s simple to plug in more ideas in Google Trends. Before you know it, you’ll have your core keywords and then finding more will be a breeze as you curate more content.
3. Improve Keywords That Aren’t Performing
A great feature with Trends is when you search for a topic, it’ll tell you how it’s performed over time.
If your main keywords are showing a decline on the chart, you’ll know it’s time to strategize and find new keywords that are more popular with your target audience.
Although some factors, like holidays, can affect these charts, it’s still a robust feature to aid in improving keywords that aren’t cutting it anymore.
4. Compare Keywords
This tool isn’t your average keyword searching tool. In fact, it has many layers to it than even the best keyword searching tools do.
Did you know you can take up to five search words and compare them and examine the data?
First, you can choose your topic, location, and what time frame you want to search in. Then you can take those five terms and see which ones function better. Just put a ” + ” in between the terms you’re searching together.
This is just the tip of the iceberg when it comes to the features you’ll have at your fingertips.
5. Use It to Create Engaging Actionable Content
Content marketing not only can get you in the top search results, but it can boost your blog traffic and your revenue, according to this case study. The study found a 40% increase in revenue and a 2000% increase in traffic from content marketing alone.
This brilliant tool lets you get inside the heads of your target audience, and provide them with the content they’re already begging for.
Without quality content on your website, nothing else matters, and SEO certainly can’t save you if you’re producing low-quality content.
Your content is the core of your website and your SEO strategy, and a major ranking factor for Google. So make it count.
Final Thoughts on Google Trends
If you’re not harnessing the potent powers from this tool, it’s time to jump on the bandwagon.
If you want to stay on top of the search results and craft content that your audience will read over and over, it’s time to explore this tool.
If you have any questions about our SEO services, contact us.