Eye-tracking research performed at Missouri University of Science and Technology informs us that a web user forms an opinion about a website in 0.2 seconds. That means you have less than a second to woo them with your first impression or forever be that company with the bad website design.
A website is everything nowadays. Gone are the days when people left their house to visit a store. If they want information, they go to the web. This is why a clear, concise, and visually appealing website is so important to your business.
Designing a website can be tricky, but rather than we tell you what to do, we’re going to tell you exactly what not to do. We’ve gathered up nine incredible mistakes for you to avoid when creating your website so you can avoid a poor bounce rate.
Time to call your web designer because we’re getting started.
Bad Website Design Mistakes to Avoid
Today we’re going to understand nine of the most common mistakes entrepreneurs make when designing their websites to ensure you’re not falling into the same pitfall.
1. Your Website Isn’t Mobile Friendly
If you want users to stay on your site longer, you have to make your site mobile responsive. These days, more people have cell phones than toothbrushes.
Did you know that an estimated 57% of all online U.S. traffic comes from smartphones or tablets? That number is growing every day which means these days, you can’t chance not having an optimized web page for smaller devices.
You can easily resize your webpage to see what a person on an iPhone or a tablet would see when viewing your site. Ensure the buttons and links are easily clickable by a finger when using mobile.
2. Your Website Isn’t Clear on What You Do
Within the first few seconds of viewing your webpage, your reader should understand who you are, what you do, and why you can solve their problems or answer their questions.
It’s also a great idea to include social proof like testimonials, certifications, awards, and previous clients. These build confidence in your users, allowing them to trust you and form a positive opinion about you.
3. Your Website Takes Three or More Seconds to Load
People no longer have the patience for slow loading web pages. A whopping 53% of users will abandon a site if it takes more than three seconds to load.
It’s in your best interest to choose compressed images that are quick to load and evaluate the plugins you have installed. If your load time is still slow, consider switching to a super fast and secure hosting package.
4. Your Menu Is Hard to Navigate
When you optimize your mobile device, it’s a good idea to have a navigation menu tucked away due to lack of space. However, for a webpage viewed on a desktop, having text is crucial for navigation.
Another mistake entrepreneurs make is not having a clear path that takes the potential client through their site leading to their contact info. When viewing the homepage, 64% of visitors reported that they would like to see the company’s contact information. People should be able to contact you whether they have a question or want to make a sale.
5. Your Site Opens Too Many New Windows
When optimizing for mobile use, you don’t want your links to bring the user to a new window because it leads to a poor user experience. The use of multiple windows means they can’t easily hit the back button and may get discouraged or distracted when changing windows and click back to another site.
What’s even worse is that opening multiple windows eats up the bandwidth and causes the pages to load slower (see point 3).
6. Too Much or Too Little Going On
A busy website can distract your reader and confuse them. Flashing links, too many colors, too many font choices, and too many calls to action are all things you want to avoid when designing a webpage.
White space is very important but having too much is also a problem. The opposite of having a site that is too distracting is a site that doesn’t have enough going on. You should be able to solve your reader’s problem or answer their questions in a simple, concise website with easy to navigate menus that aren’t distracting.
Check out this article to find out whether a static or a dynamic website is best for your business.
7. Your Font Is Too Small or Hard to Read
Whether you’re viewing the page from a desktop or a mobile device, the font and links should be easy to find, read, and click. People are always in a hurry these days. We are living in the age of quickly skimming media.
When browsing your page, most readers will read only your headings before determining whether they will read the rest of your copy. Your site should have clear H1 and H2 headings that break up the site and catch your audience’s attention.
8. You Don’t Have a Call to Action
Another huge mistake entrepreneurs make is not having a call to action. You should clearly tell the readers what you want them to do.
Do you want them to sign up for your webinar to find out more? Download your free ebook? Join your mailing list? Buy your product? Friend you on social media?
The options are endless.
9. Poor Visuals
Another pitfall is terrible graphics in great place or great graphics in terrible places. Have you ever clicked through a slideshow to view an ad on every other slide? It’s so infuriating you might end up leaving the site in search of a better one.
Ads in the wrong place or poorly made graphics can add to your bounce rate.
Are You Looking to Build a Website?
In a world that is mostly digital, you don’t want to take your chances by having a bad website design. Luckily there are plenty of website building companies out there to aid you in this journey.
If you need website design help, don’t hesitate to reach out and give Kandekore a call. They can help you with everything from finding a domain name to hosting and building your very own site.