Static vs. Dynamic Websites: Which is Best for Your Business?

Static vs. Dynamic Websites: Which is Best for Your Business?

There are a lot of factors to consider when designing a website. Click here to learn whether a static or dynamic website would serve your business best.

There are now more than 1 billion websites on the internet. If you’re aiming to grow your business, it’s crucial to have a strong presence online.

Aiming to grow a competitive edge? You just can’t afford to have a second-rate website. But how do you know if a static or dynamic website is best for your business?

We’ve done the research so you don’t have to. Read on to learn the difference between static and dynamic websites, and which choice is right for you.

What are the Differences Between Dynamic and Static Websites?

Back in the day, all websites were static. Static websites are a series of HTML files. Each file represents a physical page of your website. When someone clicks on your homepage, they’re viewing your actual homepage file.

So, if two of your pages have identical content — like a header — they are still separate. If you need to update your header, you then need to do it twice — once on each page.

Dynamic websites are different. These use server technologies to build a web page dynamically, when a user is visiting a page.

A visitor will go to your website and find many different pieces of information which write into a single web page.

Is a Static or Dynamic Website Best For You?

When choosing between a static or dynamic website, you’ll need to think about your business goals. Here are some things to consider:

Static Websites

If you intend to have a small website (less than 4 pages) a static website might be the best choice. However, if you’re hoping to share elements like menus or logos between your pages, you’ll need to duplicate each page’s HTML.

Static websites are easy to create since they require much less technical knowledge and coding. But these websites are also becoming more uncommon since scripting can do so many things.

If you’re not aiming to move up the search rankings, and simply want to send clients to a portfolio, a static website can be a good option.

Dynamic Websites

Dynamic websites use CSS and HTML, along with website scripting. This means that you can create an interactive website that can be used and not just read. You can also share your HTML code between the pages on your website.

If you’re aiming to become an authority in your niche, plan to create a blog, and have a plan for SEO — a dynamic website is the best choice.

With so many themes, WordPress tips, and helpful information available online, it simply doesn’t make sense to use a static website in 2017.

Make The Right Choice

While a dynamic website can help you connect with leads and customers, a static website is more likely to make you stand out for all the wrong reasons.

Don’t get stuck in the past. Invest in a website that you can quickly and easily update.

What type of website do you think is best for your business? Get in touch with your thoughts or leave a comment below.