Currently, there are over 1.9 billion websites on the Internet. Of course, a much smaller percentage of these are actually active, but still! Talk about being a small fish in a big pond!
If you want to stand out among this seemingly infinite digital crowd, your website needs to be top-notch. To reach the lofty goal of Internet superiority, you probably need a website redesign.
And to do that, you need to know how to write a brief. This is a sort of project summary you’d give to a web design firm that will help you get on the same page about your desired goals and budget for your website redesign. But what should be in this brief? Well, here are the top 10 things you should consider.
1. An Introduction to Your Business
Knowing about the business they’re building a website for is incredibly useful for designers. We like to know about the history of your company, the size of your business, the volume of your business, how many people you have on staff, etc.
All of this information gives us a sense about who you are and helps us design a site built specifically for your needs.
2. Your Target Audience/Users
To adequately design a website that will bring in business, you have to have an ideal user in mind. The site we’d build for a demographic group of 60-80-year-olds is going to be a lot different than a site built for 18-35-year-olds.
Your profile of the ideal customer is going to shape the look, feel, and functionality of your website, so this information is vital. Try to survey your existing customer base (if you have one) and include information about their age, gender, religion, geographic location, etc. in your brie. The more data points we have, the better.
3. Goals You Want Your New Site to Reach
Want you want to get out of your new website is important, too. Do you want to create a website that will have you generate sales leads? Do you just want to boost your brand’s presence online? Do you want your website to simply provide useful information about your industry niche?
Your site can some or all of these things. We just have to know what you want your site to be used for before we can begin designing it.
4. Sites You’d Like to Emulate
Another helpful thing to consider when writing your brief is the sites you’d like to emulate with your web design. Take a look at the websites you frequently visit and include information about them in your brief.
This will help us establish a jumping off point for your desired outcome.
5. Your Desired Look & Feel
From there, you should think about the things that unify the sites you like in regards to their aesthetic design. Do you like sites that make use of a lot of white space? Do you like sites with responsive buttons and widgets? Do you want your site to be one long scroll or would you like a navigation bar? And where do you like the placement of the navigation bar?
You don’t have to get super specific, but it’ll help us further distinguish the kind of site you’re going for.
6. Your Desired Technical Functionality
Thinking about the desired functionality of your site is also super important. What functions would you like users to carry out on your website? Do you want them to be able to register user accounts?
Should they be able to shop and pay for things on your site? Do you want a squeeze page that’ll get them to subscribe to your email list? Is there going to be commenting/forum platform anywhere on your site?
These are things you need to consider at the outset of your website build.
7. Your Desired Content
The content you’re looking to include on your site is also crucial. Do you want a blog? How would you like these blogs to be presented? Do you want to host and play videos and other interactive media on your site?
You should also consider how regularly you’ll be posting, editing, and deleting things on your website. If you’re going to be changing it frequently, you’ll probably need a backend content management system. These are elements that’ll change the framework of your site overall.
8. How Will Your Site Be Hosted?
You should also think about how you’ll be hosting your website. Is this something you want to take care of yourself or do you want the design firm to handle it for you? A business like ours can build an host the site on your behalf.
Where you want to host your site and how much server space you’ll need for your site’s content is something you need to include in your budget.
9. Your Desired Timeframe
When do you need your site to be built by? This is a vital question that will make or break the viability of your brief. If you want a site with a thousand bells and whistles, but want it to be built in just a few days, you may need to reign in your expectations.
Of course, we can work with you on a deadline that works for us and you to make the perfect website.
10. Budgeting for SEO Marketing
Lastly. you should always budget for SEO when building a website. Your website could be immaculately conceived, but if no one knows it exists it’s useless. SEO and web design are also thoroughly intertwined. If we know if you want your site to be perfectly optimized that will affect the way we build it, too.
Now That You Know How to Write a Brief…
All you have to do is write it and submit it to a web design company you can trust. And why not send your business to the web design company that showed you how to write a brief in the first place?
If you need an expertly designed website, consider contacting us for more information. We’ll get your beautiful, functional, search engine optimized site built in no time flat.